I get a lot of questions from clients regarding their social media. Most of them don’t have the time to spend on building relationships with their social media followers. I’ve had a few clients hire third-party “social media managers”, but usually they provide irrelevant content that doesn’t resonate with the company’s ideal customer. It ends up repelling more people than engaging. There are probably some awesome social media managers out there, I haven’t taken the time to look, but just like anything, you usually get what you pay for. So, the good ones that will truly help, will cost a little more.
Your employees know your culture, your brand, your message (hopefully). They know your customers. They could be valuable to your social strategy. Here’s an infographic I found that weighs in on this very subject.