Projects: Branding / Business Naming
A longtime client had sold their international clinical trial business and was starting another technology venture to serve the same industry. He asked us to come up with a name for a virtual, video-based clinical trial system that can be used anywhere to help patients and doctors across the globe. VirTrial was the answer. Thankfully it was so simple, easy to remember, and trademarkable.
The brand identity is mostly used as a wordmark. The four gradient color lines represent the four phases of a clinical trial. They match up nicely with the customized font and colors to be simple and memorable. The triangle “A” is carried through from the owner’s previous businesses that used a triangle or pyramid. The VT logo is used for their app.