Benjamin Smail

Projects: Branding / Web design / Photography

Ben’s website shows his personality. He wants potential clients to know about him and feel comfortable with him before they even meet. Ben works on Aubrey Hess’ power team (another client of Glowing Door), so they have some similar features, but we wanted to make them unique to represent each of them.

Ben’s branding is dynamic and interchangeable. It changes with the seasons. Ben’s dog, Dudley was the inspiration for his logo. Sometimes Dudley is wearing a rain jacket, snow boots, or decorated in his best holiday spirit.

Ben has a great marketing strategy where he creates “pop-by’s” for his client’s dogs. Many of his clients are first time home buyers and sellers. Since many may not have kids yet, they have dogs. Ben spoils those dogs with treats and goodies. Ben is great at keeping in touch with his clients, even if years have passed.

Ben’s website: